Since this may seem quite different than my previous tech-related posts, I feel the need to explain myself. For this blog post, I decided to mirror the style of On The Media's Staff Picks, in particular Volume 42. On The Media is a weekly media analysis show broadcast both online and "on over 300 public radio stations in the United States" (onthemedia.org). In this post I will tell a story behind my appreciation for the making of a music video titled "Ho Hey" by The Lumineers, a folk band from Denver, Colorado, who just this past Sunday, February 10th, performed at the 55th Annual Grammy Awards.
"Ho Hey" was the first song by The Lumineers that became noticed all over America for it's ultra-catchy tune and lyrics. After its preview on E!, the song was featured in the trailer for the Oscar nominated and Golden Globe winning movie "Silver Linings Playbook". The story behind my becoming aware of this song was while I was sitting at home, watching E! News, and at the end of the show, they previewed its music video. It was filmed beautifully and it exemplifies everything I admire in short film productions like music videos. The timing coordination between the lights and the beat of the song is spot-on. And how the director, Ben Fee, was able to give the video a sepia lighting effect without using a camera filter is incredible to me. The entire look, feel, and sound, or I should say experience of the music video was amazing, so of course, I looked it up and watched it on YouTube about thirty more times, give or take a few. And since I am currently a New Media Communications student, I will surely look back to this video for inspiration when I learn Film Production in the future.
Here is the music video...
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